I'm Florence Balaes, based in Brussels. I love skies and birds — you will see — and I'm passionate about branding and lomography. BRANDING I'm designer at the agency Minale Design Strategy. You can discover some of my favorite projects created within the agency and also personal projects. >> Branding, visual identity, stories to tell, design strategy. PHOTOGRAPHY Off colors, wrong focus, vignetting effect : that is what the photography defines as a 'bad picture'. For me, it's not the case. I use these 'wrong' settings to their advantage. >> Raw, surprise, moment, simplicity, luck.